Logo Design

Here is a collection of logos I designed.

Identity for the SoDo District, a vibrant community of businesses and residents just south of downtown in beautiful Orlando, FL. This logo appears throughout the area, on pole banners, crosswalks, bike racks, and in all print and digital marketing materials, websites and more.

This mark was used in hundreds of places, seen by millions worldwide as the official logo of Coca-Cola’s sponsorship of the 2002 World Cup. It appeared on trading cards, custom cans, outdoor signage, stadium banners, pitchboards, animated graphics and many other applications.

[ Designed by James Christian & James Krawczyk ]

Identity for Roush Metals, an aluminum sourcing and management company, whose products come in both rolls and sheets.

Identity for On Your Mark, a bicycle performance center dedicated to top-notch customer service and a true passion for being on a bike. This unique OYM brand has adorned team uniforms, private-label apparel, company collateral and letterhead, storefronts, display racks, the website and of course, the company mailing list!

Identity for The Crow, a popular bar in downtown Orlando.

The law firm of Hill & Ponton was after a more professional look for their business, representing disabled veterans across the nation. This identity is used on all their marketing materials, blog posts, videos and books, helping to reinforce their reputation as a leader in their field.

As the leading advocate for towed water sports, the WSIA needed an identity that simultaneously conveyed both professionalism and the fun of the industry it protects. This unique mark has appeared on millions of print pieces, produced by agencies such as the U.S. Coast Guard, FAA, NTSB, FWC and ASTM International, as well as dozens of videos and their highly-trafficked website.

Identity for Live It!, a student active lifestyle program sponsored by Coca-Cola. The challenge in this design was to create a sense of energy and happiness, while also being simple and gender-neutral. It has appeared on thousands of brochures, program materials and pedometers, used by students nationwide.

The Malibu Rider Experience is an international amateur water sports competition like no other. Riders of all ages and experience levels come to learn, expand their skills, compete and work toward ‘going pro’ in wakeboarding, wakeskating or wakesurfing. This identity gave the program a sophisticated and energetic brand to use on outdoor signage, websites, print collateral, apparel and social media.

Identity for Lindsay Financial Services, a full-service wealth management firm.

Identity for The Standerd, a pioneering and award-winning quarterly magazine about wakeboarding, wakeskating, wakesurfing and other fun on the water.

Identity for Quality Assurance Services, a healthcare service provider.

A great example of using a major company milestone to also unveil an improved brand identity! The World Wake Association celebrated their 25th year with this commemorative year-long logo, using that period as a way to also transition to their new ‘icon’ square logo.

This design and the subsequent square icon was used on all company materials, including websites, competition jerseys, TV graphics packages, billboards and outdoor, advertising and social media promotions for all their major water sport events in the US and various countries around the world.

Identity for a record company lead by long-time bandmates looking for a fresh start. The ‘return to start’ arrow embodies the ambition and innovation of these rockers-turned-producers.

The Belter Insurance brand had many well-established relationships and a recognized identity in their core market, so the key to this ‘refresh’ was to add sophistication and improve the existing design. The updated design simplified the corporate color palette and brought a more professional feel without alienating existing clients.

[ Original design by Rob May ]

Wake Journal was the first wake magazine on the App Store, and was groundbreaking in its weekly frequency and digital format. This iconic square design functioned not only as the app icon, but also as a language-independent brand that could scale in the global app economy. With 219 issues published, the WJ brand mark is recognized by riders and boaters all over the world.

Identity for Brandscape, an email design template software company.

Logo for Prissee, a line of handmade apparel for stylish little girls.

Water Sense is an internationally-used symbol to represent times where enthusiasts must be aware of their surroundings and the ‘rules of the water’ for their respective towed water sport. Through the educational arm of the WSIA, this was designed as the shorthand for the “Water sports responsibility code,” for an easier way to engage an increasingly younger participant.